We present a unifying thesis which posits that the biological resolution of uncertainty is a fundamental adaptation to entropy’s negative impact on the highly ordered molecular structures required to maintain the living state. These molecular biological adaptations are highly conserved and play a critical role in the survival of the earliest multicellular organisms and the vertebrates thereafter. The imperative to reduce cognitive uncertainty is effected through the dopaminergic Medial Forebrain Bundle (MFB) Reward Prediction Error (RPE) mechanism, or its homologous equivalents, to compute a biological valuation of information. This hypothesis is supported by the central role of the MFB seeking system as the neural substrate of exploratory behavior that leads to the reduction of uncertainty when information is apprehended and cognitively assimilated. We define the human experience of intellectual beauty as the subjective emotional reward that is activated by the MFB seeking system. Accordingly, humans experience intellectual beauty when a high-entropy state of confusion is suddenly resolved into a low-entropy state of insight. In humans, the neuroanatomical substrates of inductive reasoning, inquiry, and the intellectual beauty to which they lead are present at birth. What develops postnatally is synaptic plasticity in the connections among these neurons that is activated in the loving didactic relationship that is established between mother and child during infancy. This dynamic is critically dependent on observational learning on the part of the child. It is supported by the joyful engagement and emotional support of the mother. This provides a paradigm of joy in learning that we propose is the developmental origin of intellectual beauty. This is the reinforcement that maintains inquiring behavior in the search for information that is needed to resist the adverse effects of entropy on life. This paper traces the continuous thread of uncertainty resolution from its phylogenetic origins in associative learning to the intuitive science of early childhood, and ultimately to the highest levels of human inquiry in science, as well as literary, musical and visual arts. The intuitive scientific method gives rise to the collective intelligence of groups, an evolved trait that likely contributed to the success of our hominin ancestors. At the societal level, this collective intelligence scales into the institutional working of markets, driving the macroeconomic price discovery of new information to counter entropy. Importantly, we compare the cost of information across the disparate domains of pharmaceutical drug discovery and the contemporary art market to demonstrate that the imperative to reduce uncertainty manifests as a universal, falsifiable mechanism for the “price discovery” of information.